My Capstone Idea

My idea is to work with Michael Noir to promote and market his film. I hope to get him going on all aspects of social media along with a nice website to promote his characters and show off clips of his film along with email marketing to maybe put his film out there to AMC and who knows where else we can go. I hope to get him out on all aspects of social media from they typical Facebook, twitter, instagram, and pinterest. I believe if we hash tag his characters right we can build an audience on pinterest for him. 


Three things that inspire my ideas are the free lance work i did this summer with going out and looking through klout to find the top influencers for the topic you are trying to market. Also using PeopleBrowser once his twitter account gets establish to look at his people out reach and which audience he is getting to the most so we can make sure its a balance to men and women. Finally Hash tags on all the social networks that use them. These are crucial to any persons success  when promoting something. 

What I think a Capstone is?!

A capstone is a lot of things to a student. It is a project to show off all your skills that you have learned over the years in school. Its to lure potential employers in to hire you or recruit you. Just to show off to the school what you can create! I hope to take a lot away from my capstone experience which is experience and showing the numbers and marketing something to a large audience. I think it will take two semesters to promote Michaels project because i think it can be something bigger then what it is. I believe with the right tools of social media and email marketing and creating a website for him could be a great duo to promote and show how i can build a marketing campaign from scratch!